![“Nike is [the Greek] goddess of victory.. If you were a Greek warrior, you went to the temple and made a sacrifice to Nike before you went into battle. You asked her for victory” -Brian Collins on the power of story telling in branding—through the use of mythic archetypes—from Debbie Milman’s book Brand Thinking](http://25.media.tumblr.com/tumblr_lymewbvsVx1qb8uqdo1_1280.gif)
“Nike is [the Greek] goddess of victory.. If you were a Greek warrior, you went to the temple and made a sacrifice to Nike before you went into battle. You asked her for victory” -Brian Collins on the power of story telling in branding—through the use of mythic archetypes—from Debbie Milman’s book Brand Thinking
